Event:
LifeScience If You Don’t Take Care of Your Customers, Someone Else Will Marketing SIG
When:
Registration: 7:30 am - 8:00 am Program: 8:00 am - 9:30 am
Location:
Hamline University Minneapolis 1600 Utica Avenue South 7th Floor St. Louis Park, MN 55416
Description:
Recent history has seen the rise of innovation as a key mandate for driving top-line growth in business across multiple sectors. But as organizations have devoted increasing resources and attention to innovation, a critical issue has been ignored in the process. How can you create new value if your company doesn’t have a gut sense for what people outside its walls actually value? Is the challenge facing business today a lack of innovation, or a lack of empathy?
According to the Research Institute of America, we see numbers as high as 90% of dissatisfied customers will not come back or buy again. As part of the session, Jeri works with the audience to see how empathy can drive change and growth. She dives deep into helping organizations understand what is their customer’s make or break – a critical element in decision-making, learning, and judgment to support the vision.
Audience: Marketing, Leadership
Jeri Meola, M.A., Co-Founder/President & CEO, Satisfaction Management Systems
Jeri Meola, M.A. is a founding partner, President and CEO of Satisfaction Management Systems (SMS) which celebrated its 20th year of business in 2009. Jeri’s experience has been in the design, implementation (more)
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